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About StringKing Apparel

Our belief.

At StringKing, we’ve always been dedicated to practicing inclusivity in our business, promoting equity in our industry more broadly, and sharing our passion for the sports we love. Through our Make The Game Initiative and our former Buy 1 Give 1 program, we strive to make lacrosse accessible to underserved communities by providing around $1million or more worth of sticks to those who may not be able to otherwise afford them. We have also partnered with organizations like the US Lacrosse Diversity & Inclusion program and dozens of other groups and individuals working at local and international levels to bring lacrosse to a broader, more diverse group of players.

StringKing Apparel is no different.

Our goal.

Our aim is to help everyone purchase perfect-fitting clothes no matter their body type. We strive to offer high quality products at reasonable prices through a process that is fast and simple. We want to improve confidence in people’s day to day lives by providing clothing they feel comfortable and confident in. We are always working to make sure as many people as possible are included in that goal.

Our process.

Our competitors have an approximate 4 week delivery time and only sell high end products like suits and dress shirts. Most of them also have their garments manufactured abroad. StringKing apparel breaks this mold: it’s made within a day or two right here at our headquarters in Los Angeles.

After trying a variety of methods to quickly and easily fit anyone who places an order, we found that combining analysis from our dataset of over 25,000 precisely scanned bodies with a short questionnaire solved this problem. We were able to accurately predict body dimensions by developing an algorithm that predicts your unique measurements using your answers to the questionnaire. This lets us predict measurements within an average error of just 3%.

We have spent three years working on our apparel technology. We have created our own garment design software, body dimension prediction algorithm, automated manufacturing robotics, and garment sewing operation. Our technologies give us some significant advantages over competitors.

  1. Customers only need to answer a questionnaire. They don’t need to take photos of themselves, have a friend measure them, or go to store to get measured.
  2. We have lowered our costs enough that we can sell the highest quality garments at reasonably low prices.
  3. We have a production time as quick as 24 hours compared to competitors’ 3-4 week production time.

While we currently only offer men’s garments, we have a number of other items as well as women’s styles and different fit styles in development. As our system grows, we will be able to continue adding a wide range of products, from winter jackets to workout gear, all perfectly fit to each individual.

Our acknowledgment.

Every individual’s set of beliefs about their bodies is personal.

We acknowledge that some of the questions in our fitting questionnaire may be personal and understand that subjects pertaining to physical appearance, shape, and size can be especially fraught for individuals who have experienced any form of discrimination or victimization due to their physical appearance. We also recognize certain groups and communities have been and continue to be targeted for their race, gender, and other identities.

We assure you any information we request regarding gender, ethnic descent, or other identity-related items on the questionnaire is done so solely and exclusively for the purpose of ensuring your apparel fits you and your body as perfectly as possible.

Why do we ask about ethnicity?

The information we ask for in our questionnaire is only used to help us predict your unique body dimensions and create your perfect fit. We want that process to be as fast, easy, and accurate as possible. Through countless in-person fit tests and mathematical analysis of tens of thousands of precisely measured bodies, we found that including data from our dataset related to ethnicity resulted in better fitting clothes.

Our goal is not clothing that fits “pretty well” or apparel that’s inherently tailored to any one population or type of person. Our goal is to provide every individual with a perfect fit that keeps them feeling comfortable and confident. When our data showed that information related to ethnicity helped reduce the margin of error in our system for all our customers, we decided to include it as an optional question on our questionnaire.

This data is only helpful as one part of the information we use to predict your body measurements. Only when combined with your other answers from the questionnaire, as well as data from our database, can it be used to reduce the margin of error of our predictions. We do not use this data for demographic tracking, advertising, or any other business purpose. We do not extrapolate nor infer anything about our customers using this data.

Please feel free to leave the question unanswered if you are uncomfortable sharing the information, or if you do not feel the options listed accurately reflect your answer. Questions regarding ethnicity always have been and always will be 100% optional.

If you have any questions, comments, or concerns, do not hesitate to email inclusion@stringking.com. We are always looking for more feedback and are happy to address any questions.

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